2025 – Present · Head of Sales – North America
Leonardo Architectural Openings
Building the North American commercial engine for a European luxury manufacturer.
Recruited by the founder and CEO to establish the North American commercial infrastructure and create a scalable growth strategy for a European luxury architectural openings manufacturer entering its next stage of market expansion.
What the Organization Needed
- ✕Supplier-focused, founder-led sales model
- ✕No standardized commercial process
- ✕Limited dealer-driven pipeline
- ✕Undifferentiated market positioning
What I Delivered
- ✓Differentiated premium brand position
- ✓Standardized messaging, segmentation, and qualification frameworks
- ✓75% pipeline value growth
- ✓Dealer-generated opportunities: 2–3 / month → 5–6 / week
- ✓Commercial organization growing from founder-led to a structured team
Key Contributions
- •Developed and formalized North American go-to-market strategy, brand positioning, dealer engagement model, and sales process architecture.
- •Repositioned the organization to a differentiated premium brand centered on customization, engineering, turnkey delivery, installation support, and long-term service.
- •Created standardized sales messaging, market segmentation, qualification frameworks, and customer engagement processes.
- •Expanded the commercial organization from founder-led efforts to a growing team supporting national expansion.
- •Established foundational commercial infrastructure for long-term growth in a competitive market with complex projects and extended sales cycles.
Outcomes
- →Increased active opportunity pipeline value by ~75% through improved positioning and dealer engagement.
- →Increased dealer-generated opportunities from ~2–3 / month to 5–6 / week.
- →Built the commercial foundation for sustained North American market expansion.