2020 – 2025 · Vice President, National Sales
Vesta Home
Six-fold revenue growth and a national luxury furnishings platform.
Member of the executive leadership team and governance board responsible for commercial strategy, organizational development, market expansion, and growth initiatives during one of the most significant expansion periods in company history.
What the Organization Needed
- ✕Regional Southern California footprint
- ✕Limited commercial systems
- ✕Sales organization without national playbook
- ✕Profitability discipline gaps
What I Delivered
- ✓Scaling from <$20M to ~$125M
- ✓National expansion to 6 geographic markets
- ✓Sales organization growth from 11 to 22+ professionals
- ✓Compensation, forecasting, and performance management frameworks
- ✓Cross-functional alignment of sales, marketing, operations, and CX
Key Contributions
- •Helped scale company revenue from under $20M to ~$125M.
- •Expanded sales organization from 11 professionals in Southern California to 22+ across six markets.
- •Managed ~$10M in direct business development and revenue responsibility.
- •Led compensation redesign, accountability systems, forecasting, budgeting, and performance management.
- •Participated in strategic decisions on market expansion, organizational design, capital allocation, and profitability.
- •Managed key strategic client relationships representing ~10% of company revenue.
- •Strengthened alignment between sales, marketing, operations, and customer experience.
Outcomes
- →Transformed a regional organization into a nationally recognized luxury furnishings and home services platform.
- →Established scalable commercial systems supporting more than six-fold revenue growth.
- →Improved profitability awareness and financial discipline throughout the commercial organization.